New hybrid work models have many Hudson River Gold Coast renters rethinking their checklist when it comes to a new luxury urban apartment. While traditional items such as location near vibrant downtown centers and transportation into New York City office corridors still play a prominent role, now more than ever larger floorplans that can accommodate work from home and access to outdoor space have great importance.
“As Jersey ‘Gold Coast’ cities roar back to life, the Hudson County rental market is registering high velocity from people receiving back to work notice and seeking a return to the vibrant and energetic urban lifestyle they’ve sorely missed,” said Brian Fisher, President of Fisher Development Associates, which has introduced nearly 2,000 residential homes in Downtown Jersey City. “In a post-COVID world, these renters are acutely aware of what they need in an urban apartment and the preference is for flexible floorplans that can be separated for dedicated uses and resort-like outdoor facilities that provide relaxing and healthy environments for residents.”